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Tapjoys technology allows for monetization, user acquisition, and customer research for a handful of top brands and developer firms around the world. We’re proud to join ironSource, an open source business platform for app developers, said Jeff Drobick, CEO of Tapjoy. In other words, the technology can reach many more developers.
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The acquisition is intended to expand IronSources software development kit (SDK) footprint between both games and apps, and raise the company’s scale in the market. Customers will benefit from improved technology that allows app developers to live with their own preferences. IronSource said itscustomers can generate more revenue, including through the Tapjoy marketplace. This acquisition follows a strategy in its best interest, which allows us to serve our customers in the most beneficial way possible by increasing our SDK footprint, improving our monetization capabilities, and positioning our platform as a fundamental part of the e-commerce and playbusiness economy. The platform-based approach to helping developers generate real time money, said Omer Kaplan, the chairman of ironSource’s company, in a statement. It recently offered surveys that people can fill out in exchange for in-app items.Ībove: The Gen Z players are mobile-first players. This allows players to make purchases inside their favourite games by viewing advertising deals. Tapjoy started out as a freebie company in San Francisco. More than half of IronSources’s business has been marketing and monetizing games, which support major in-app purchases on mobile platforms. Ironsource said this deal will help IronSources simplify platform offer for app developers, and it will expand its customer base in games and apps beyond games. IronSource, based in Tel Aviv, has become the largest supplier of mobile products, e.g. The deal’s part of a continued consolidation trend in the mobile marketing ecosystem as growth, active investments and industry disruption change the status quo of the industry. IronSource said it plans on acquiring a mobile app developer, Tapjoy, for $400 million.